off my plate ✶ new hire onboarding

onboarding hq

your team, your moves, your rhythm. all on one page.

Welcome to HQ, boss. One page, one clock: your daily to-do up top, your first 30 days, your team's files, your keys. Bookmark it on your phone AND your laptop.

your keys 🔑

✶ off my plateyour coached build session.
login →
✶ the founding bonusLive Launch Sales Emails, ready for your Copywriter on day 18.
download →
✶ your team setupname them, cast their look, set your day-1 clock. team's built? flip it here too.
✶ your training inboxevery session also lands in email. reply to any of them and it's really our team reading. humans, not bots.
switching devices?
the boss key

Your progress lives in this browser. Switching to your laptop, your desktop, your phone? Copy your boss key here, paste it there. Everything follows you.

your first 30 days

your first 30 days

Every day either sets up a move or cashes one in. Nothing is filler. Most days are 90 seconds. The 💥 days are your six power moves, 20 to 45 minutes, and each one is something ChatGPT structurally cannot do.
day 1 of 30
🔒
unlocks when your team's built
already built? click here to flip your status
your team

meet your team

Three team members and one master doc. Not chatbots. Click any card to open the full file: what she actually does, her first task, and her full range.
your editor
brand voice editor
open her file ✶
your copywriter
brand copywriter
open her file ✶
your strategist
content strategist
open her file ✶
the master doc
brand strategy brief
open the doc ✶
Still comparing this to ChatGPT? Run Move 1. Your team is going to go read what you've already published and hand you back the frameworks you've been teaching for years and never named. Then it'll write a post you can't tell apart from your own. Come back and tell me that's a chatbot.
help

stuck?

Zero move: when the output feels off, say it TO them. Somewhere around week two, your team will hand you something that makes you think "eh, that's not quite me," and your brain will whisper "so it IS basically ChatGPT." It's not, and this is the exact moment that proves it. ChatGPT resets every conversation. Your team takes feedback and evolves.

this is the third thing a boss does · brief · steer · approve

Every move on your calendar runs on these three. This is the APPROVE.

The correction formula: name what's off, point her at the source (your Brief, your voice profile), and make her show her work. Vague feedback gets vague rewrites. Receipts get results.

That didn't sound like me. Here's the line that's off: [paste it]. Check it against my voice profile, tell me which rule it broke, then rewrite it so it passes.
You're being generic. Reread my Brand Strategy Brief, then redo this using my actual positioning, my dream client, and my words. Show me what you changed and why.
That hook isn't mine, I'd never open like that. Give me 5 new hooks in my voice, ranked, and tell me which one you'd post and why.
Before you rewrite anything: read this draft and name the 3 places it drifts from my voice. Then fix ONLY those. Don't touch what's working.
You keep doing [the pattern]. New standing rule: [your rule]. Confirm you've got it, then redo the draft with the rule applied.

The correction doesn't just fix the draft. It sharpens the team. Bosses give feedback. That's the whole job.

First move: ask your team. Your team members know their own job descriptions. Open Claude and literally ask any of them: "what can you do?" or "how do I use you?" They'll tell you. The boss doesn't memorize the manual, she asks her staff.

Second move: ask us. Reply to any training email in your inbox, or email hello@thebrandvibe.com. A real human on our team reads and answers every single one. Not AI, not a bot, an actual person who knows this product inside out. Tell us exactly where you're stuck and we'll get you unstuck this week instead of never.

Third move: re-run the move. The move you half-remember is fully written down on your first 30 days. Click the day, the full play pops up, copy button and all. The 💥 days are the six power moves.

if the problem is the tool, not the team: claude school

the tool your team runs on. when the tech is the thing in your way, start here.
"I bought it but haven't downloaded anything yet."
GUIDE · get the Claude desktop app on your computer. five minutes, then book the yap.
download open
"Okay but what even IS Cowork?"
FREE VIDEO COURSE · Anthropic's official intro. watch this once and the whole product makes sense.
watch
"I'm in the app and don't know where to point it."
GUIDE · get started in Cowork in three steps: open, set up, point it at your work.
open
"My team won't install. Where is the Save skill button?"
GUIDE · skills need code execution ON in Settings, then Capabilities is where your team lives.
open
"It stopped mid-yap and said I hit a limit."
GUIDE · usage limits explained. they reset every few hours, your checkpoints mean nothing is lost.
open
"Setting up the Monday Clock-In (Move 3)."
GUIDE · /schedule, step by step, straight from Anthropic. your Strategist on payroll.
open
"The Flywheel wants Chrome and I don't know what that means (Move 6)."
GUIDE · install the Claude in Chrome extension so your team can read your Instagram insights itself.
open
"I'm comfortable now. Make me dangerous."
GUIDE · customize Cowork + organize your work with projects. boss-level moves.
open projects

All official Anthropic resources. They update as Claude does, which means this list stays current without either of us lifting a finger.

quick setup, boss

30 seconds, once. everything saves in this browser.

what should your team call you, boss?
the company that hired this team
when did you join the team, boss?

that's your purchase date, the same clock your training emails run on. life happened? move day 1. the calendar meets you where you are, no drama.

had your yap session yet?
cast your team ✶

name them, then pick their face. skipped naming in the build? leave the names blank and they'll go by yours.

skip for now